Sales Force Compensation Coursework Example | Topics and Well Written Essays - 1250 words

Sales Force Compensation - Coursework Example The features of the Compensation Plan of Hindustan Unilever are cited below: - 1) The first feature is Salesman of the Month which aims to reward the best salesman in the organization. It is completely a performance based reward awarded to the best salesman. This award is given when the employee meets its target or exceeds it. 2) The second feature is Customer delight. This is also a reward that is based on the performance of the employee. The reward is presented to the employee keeping in view his dealings with the customers, both internal and external (Hindustan Unilever Limited, 2013a). 3) The third feature is an A-T book which records all the achievements of the employees and at the end of a quarter rewards the employees who succeeds by maximum achievements. This is a good way public recognition (Hindustan Unilever Limited, 2013a). 4) The fourth feature is TOTB, which means ‘think outside the box’ (Manwani, 2014). This reward is given to that employee who comes up with new ideas and suggestions to enhance the business of the organization. 5) The fifth feature is On the Spot award. This is a very special award in HUL. The award is given to those employees for their on the spot attitude towards a particular situation, which gives a lot of honor to the employees. 6) The sixth feature is Target Commission, which gives monetary benefit to the employees. Here, the employees get a percentage (for example, 2% or 4%) of the target amount, if fulfilled (Hindustan Unilever Limited, 2013a). The higher the volume of sales, the higher the commission received. For any kind of reward, the employees must possess a positive attitude towards fulfilling its target. They must be self-motivated, enthusiastic, energetic, and focus-oriented in order to qualify for the rewards. The behaviors those are required for the above mentioned rewards are mentioned accordingly as follows; 1) Salesman of the Month- This is

Market Segmentation in Sports Essay Example | Topics and Well Written Essays - 2250 words

Market Segmentation in Sports - Essay Example By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising in America. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002). Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution in America. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. No doubt, this marriage of sports and the mass media in USA has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports m arketing strategy in USA (Buccaneers Online). 3. Methodology Marketing Strategy What strategic issues confront the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a great deal of high-quality advice about segmentation plan. When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC) in America. Football is king in the industry in America for a lot of reasons, none larger than the vast attractiveness and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay Example for Free

Dr. Henry Jekyll (and Mr.Hyde) was born in to a society of morality, respectability and religion Essay Dr. Henry Jekyll was born in to a society of morality, respectability and religion. It was believed that progress could only be made if everyone was self-disciplined and moralistic. Authors such as Samuel Smiles wrote Self-Help guides. All this was aimed to help the rich get richer and the poor get poorer. In an age of stern, industrious hypocrites, respect was everything to the upper and middle classes. People denied themselves alcohol, gambling and prostitution to gain the respect of others. Jekyll refers to these denied as pleasures. People lived without these pleasures but soon began to wonder what they were missing. This brought about the slum adventurers. These were middle and upper class men who wanted to keep the respect of their society but, through anonymity, still indulge in the pleasures the poor slums had to offer. They would work by day in their offices and at night would journey down to the alleys of the slums. A person such as Mr Utterson, a London lawyer who does not wish to indulge in pleasures is of a vicarious nature. It is noticed that though he enjoyed the theatre, [he] had not crossed the doors of one in twenty years. It is this vicariousness that helps him solve the case of Dr. Jekyll and Mr Hyde. Utterson is the opposite of Jekyll in the way that Utterson keeps the respectability of the Victorian society, whereas Jekyll rebels. The rebellious nature of Jekyll leads him to discover how to transform his appearance. Dr. Lanyon, a respectable conventional doctor of Victorian society frowns on Jekyll mostly secret work, which he refers to as unscientific balderdash. In the beginning it is difficult for us to feel sympathy for Dr. Jekyll: he is acting by his own conscience. At this current stage, he is in no way addicted to Mr. Hyde. Even the sight of Mr. Hyde pale and dwarfish who gave the impression of deformity but with no nameable malformation, according to Mr. Utterson, who had taken a loathing to my gentleman at first sight, should have forced Jekyll to recognise that Hyde was evil. It is very difficult to feel sympathy for Jekyll after we are told about when Hyde trampled calmly over a young girls body. Normally after this event anyone else would have ceased his transformation into Hyde. But Jekyll starts to become addicted to taking the drugs (as with modern addictions) and continues to turn into Hyde even after trampling the girl. As if trampling the girl was not a big enough deterrent Hyde brutally murders Sir Danvers Carew. Jekyll, knowing what had happened, easily accepts it and shifts the blame to Hyde. He shows this in Dr Jekylls full statement of the case, it was Hyde, after all, and Hyde alone that is guilty. The ease at which he accepts this and shifts the blame could almost be inhuman. But after he discovers that he begins to change into Hyde spontaneously, without the drug we see he is very self centred and selfish, I must have stared upon it half a minuteI rushed to the mirror my blood was something exquisitely thin and icy. Even though Jekyll is selfish about this, not mentioning what a terrible thing that he made now controls. We can feel some sympathy for knowing that he is trapped and at anytime Hyde might emerge over which Jekyll has no control. Alternatively we can have sympathy for a man that failed to have foreseen what would happen and stopped the process as soon as possible. But he continued to satisfy his need for the pleasures which otherwise eluded him. It is also very difficult to feel sorry for someone who knows and remembers what happens, but does not take action to prevent it. My two natures had memory in common. Surely the memories of the girl and Carew should be painful enough to force any sane and humane person to put a stop to Hydes actions. Hyde goes into hiding after Carews murder in fear of being hung, should he be caught. This removes a lot of the sympathy we may otherwise feel towards Jekyll at this point, as yet again he shows signs of being selfish and putting himself before everyone else. Some of this sympathy is regained when he is in hiding, he begins to show genuine remorse for Carews death. In the statement of the case, Jekyll finally admits to Hydes evil by saying It was no longer the fear of the gallows, it was the horror of being Hyde that racked me. This shows that Jekyll has become altruistic. Jekyll has now begun to put himself after everyone. He now excepts the he must not let Hyde free again for fear of him committing more evil. It is now we finally begin to feel sympathy and start to respect Jekyll for trying to put a stop to Hyde. Finally Jekyll commits suicide to save the world from the terror and evil Hyde could unleash. This gains him the greatest respect and sympathy. He took his life to save others from the extreme evil he had inadvertently created. He finally takes ultimate responsibility and puts a stop to Hyde. In conclusion I think that Jekyll was a victim of Victorian society where respect was everything. In some parts it is hard to offer our sympathy but his final act was one that one must respect and offer sympathy for the pain Jekyll went through. As we have seen restricting things from people can only bring out the bad side of them, as Jekyll explains, My devil had been long caged, he came out roaring. Personal freedom is one of our greatest assets and one we take very much for granted.

Target Market And Projection Marketing Essay

Target Market And Projection Marketing Essay Ikatan Sdn Bhd that provide technology measured will be officially register and Headquarters is in Shah Alam, Selangor. Ikatan Sdn Bhd aims to be the most competitive and reliable company in provide technology product. Our business concept is basically to provide technology devices that mainly focus on ultrasonic distance measures. Besides that, we also provide services for the products especially for maintenance. Warranty for 1 year will be issued to the customer. To get to us, the customer can contact us directly to our office number, fax or by internet. Our customer services are ready to help you with accurate information. 1.1.2 Product Concept Our product is low cost, simple to use, heavy duty and environment friendly. Once an order is confirmed, we will send our staff to go over costumers place to deliver our product. All prices quoted are inclusive of relevant taxes in Malaysia. The customer may pay some amount of deposit before completing the payment. Transportation fees will be charge. Our product will base according to the customers land area. Our product also can be adjusted to the customers information on how frequent they can measure the distance. 1.1.3 We have already classified our target market which we think could bring a very high profit monthly. In our case, we had agreed to divide the target market into some categories which are target customers and target places. For the target customer, we have three types of people which are contractor, university and retailer. For different type of people, there would be different rate of charge since we consciously consider their economic ability and stability. 1.1.4 The Competitive Advantages As part of the marketing n business world, we cannot run and avoid from competitors. This is the challenge that we have to face. So in order to be constantly competitive, we decided to innovate the current availability of technology in measuring and making it for easier, user friendly, low cost and the most important thing is environmental friendly. Our product intelligent system will be developed by our research department which uses up to date technology and easy maintenance. With that, we are sure that our company can compete with other competitors at the highest level in technology. 2.0 PRODUCT DESCRIPTION A measuring tape is the common tool in measuring length and distance. However, the nature of the tool requires the user to pull out the tape according to the length that wanted to be measured. This can be problematic when the length is quite long or when measuring height and difficult places.    By replacing the tape with an ultrasonic pulse, the inconvenience can be overcome. Ultrasonic pulse greatly simplifies the process of straight line measurement. This ultrasonic pulse give benefit to user who want to measure at difficult place such as behind the cabinet that the tape cannot reach or measuring the height of ceiling Figure 2.1 : front view of Ultrasonic Distance Measure Figure 2.2 : Picture of Ultrasonic Distance Measure 2.1 Product specification Auto stop: switches off if you do not press any key for 4 min.   LCD screen on a luminous background. Memory: allows you to measure and to store 3 different measures Calculation of area and volume.   Addition and Subtraction function: allows you to add or subtract 2 measures.   Clearing of memory function: allow you to delete quickly all the measures stored.   Correction of errors: the distance measurer indicates that a distance measured is either too long, or too short.   Power supply: 1 x 9V Alkaline type Battery (Not included)   Units of Measure: Feet/Meters   Accuracy: +/-0.5%   Frequency: 40 kHz (ultrasonic pickup)   Range: 0.91m to 20m   Dimensions (H-P-l): 142 x 73 x 47mm   Weight (without battery): 144.6g   3.0 TECHNOLOGY DESCRIPTION Uses ultrasonic wave(40kHz) Generated in a particular direction. If there is an object in the path of this pulse, part or all of the pulse will be reflected back to the transmitter as an  echo  and can be detected through the receiver path. By  measuring the difference between the pulse being transmitted and the echo being received, it is possible to determine how far away the object is. The input of the product is the time of taken for the ultrasonic pulse bounce back from an object. Uses LCD to display measurement. Have backlight for easy reading of the measurement MARKET RESEARCH AND ANALYSIS Market size is the estimation how big our market can be in our market area. In order to determine the market size in the area, we might have one of our staff to stand with a clipboard and a sample menu in front of the space and ask pedestrians if they would frequent such an establishment. He will park himself on the corner one early morning and do the same at noon, evening and on a weekend to determine how many customers we can expect on a daily basis. This also will be particularly important when planning a budget. For every company, marketing plan is the most important part of the business. There are no uses of good quality product if the company fails to sell the product maximally. The good marketing plan should study about the customer behavior, what the customers needs and wants, which are the potential buyers and how to satisfy the customers. Customer For our business, we did some research for the targeting customers. We have classified our customers in some categories. They are contractors, university and retailer. Because of limited resources and competition in our market, we hesitant that we are able to sell our product with equal efficiency and services to the entire market. Therefore, before we decide which market to enter, we analyze the best potential buyers using market segmentation. We divided our market segmentation into three groups to offer our product with different market mix: Group 1: contractors. Group 2: university/college Group 3: retailer A contractor is a group or individual that contracts with another organization or individual (the owner) for the construction, renovation or demolition of a building, road or other structure. A general contractor is defined as such if it is the signatory as the builder of the prime construction contract for the project. Contractors conducting work for government agencies are typically referred to as prime contractors. The responsibilities of a prime contractors working under a contract are essentially identical to those outlined above. So that why we target our market to contractor, so that we can get many benefit from them. Our secondary customer is university/college. A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is a corporation that provides both undergraduate education and postgraduate education. We target university because their student maybe will use electronic devices for the certain courses such as engineering, architecture and many more. Next costumer is retailer. For retailer, we will deliver our products at them and they will promote and display it at costumer like civilian, student and anyone who wants to buy it. Primarily, we have planned a fine and efficient services to offer our customers. Our service is with respect to the customers demand. Customers can directly reach us by dropping by to our company at Shah Alam. We will strive in order to improve our services and meet our customers needs and satisfaction. 4.2 Market Size and Trends Figure 4.2 : Current Total Market Size for Three Consecutive Most Previous Years The size of the current total market is thoroughly taken consecutively since year 2008 until year 2010 and represented in a bar chart as above. As visualized, the size of the current total market in 2008 is 2850 units. For year 2009 and 2010, total market size is slightly increases to 2904 units. In the following year, the total size is much better among those after year 2008 when achieved to 2904 units. Competitors Strengths Weaknesses Techshop Enterprise high quality of materials most expensive Not have too much experience Kurnia Tech one year warranty most expensive Juana Sdn Bhd cheapest product among all no warranty iRaybull Enterprise good service They have many competitors even the location are strategicTable 4.2 : Major Competitors 4.3 Competition and Competitive Edge As we can see from comparison table above, there are four (4) main competitors with the same interest. The four main competitors are Techshop Enterprise, Kurnia Tech, Juana Sdn Bhd and iRaybull Enterprise. Many costumers are preferably to go among these four companies due to their strengths in marketing. However, there are some weaknesses for these companies. We successfully encountered their strengths and weaknesses as shown in the table above. This is to ensure that our company is different and far better than them. As for us we provide quality, affordable and reasonable price, on time schedule of installation, simple yet new and advanced technology, good service, friendly workers, and maintenance free. By providing all these features, we are not only giving benefits to our business but also to customers. They will find our new programmed product and service is better than others could offer. We do not need to hire foreign employees to work with us our own native is better than them. This will help to improve and to show others that we are also competent as we successfully create such technology which is the first in country. This will shake our competitors a bit. The fundamental value that had been added to our service is the main thing about customer satisfaction and guarantee. Customers are always right, that what we use. To make sure customer is always right, the review of our service and product is continuously. This can ensure customer feel good and happy with service given and product sell, also, increase marketing of company. 4.4 Estimated Market Share and Sales 4.4.1 Market Share Market share before Ikatan Sdn Bhd Market share after tree month Ikatan Sdn Bhd enter 4.5 Marketing Strategy 4.5.1 Strengths and Weakness of Competitors Our product has several competitors such as Techshop Enterprise, Kurnia Tech, Juana Sdn Bhd , iRaybull Enterprise and others. All competitors have their own strengths and weaknesses. In general, all the competitors strengths are: They have a stable financial with a good reserve of equity due to their amount of years the company has established in the market. Their company is well-known. They have regular customers. The qualities of their products are proven. They have good promotion strategies. They provide good services. They have good in take over the customer The competitors weaknesses are: They sell their product with higher price. They dont have any market plan for their customers. The location is not suitable. The working hours is not flexible From our researched, we decide that our marketing strategy is based on marketing mix. Below are the results of the research: Product Ikatan Sdn Bhd provides the product where the customers can get many benefit from using our product. Price We promote the product in a lower price compare to other competitor Location We locate our company at the strategic place that easily for customer to come and buy it. Promotion For the promotion, we use the pamphlet to approach our market target. Apart from that, we also uses our communication skills to persuade the customers and convince them that our product can give more benefit to them. 4.5.2 Overall Marketing Strategy For our product ultrasonic distance measurer, we have come out with some business strategies in order to deliver a convincing promotion: Signboard or signage at appropriate place and clearly visible. Provide delivery services to the costumer who has order the product and that will make easier for customer to take order. We will spread widely the pamphlet to the retailer and other customer to promote our product 4.5.3 Sales Tactics Ikatan Sdn Bhd sales tactics are enforced by its sales forces and direct mail. Marketing department has already assisted by sales forces hired by top management in order to distribute company information and to promote product specialties to customers. Moreover, Ikatan Sdn Bhd has developed its own website which initiated by those sales forces and company software engineers from Engineering Department. Through mail, it will be more convenience for customers to reach companys products and thus own them via internet purchasing which is easier, faster, and most importantly secured. 4.5.4 Advertising and Promotion à ¢Ã¢â€š ¬Ã‚ ¢ Business Card All the board of company directors will be provide with business card as an advertising method when dealing with the customers. Pamphlet We use high quality and attractive pamphlets to give good perception to our customers together with the information about our company. Signboard We used high quality and coloring signboard at nearest area to attractive customers assumes them to visit and gain to try in our company. Website 4.5.6 Distribution 1. Distribution to Contractor 2. Distribution to University/College 3. Distribution to Retailer 5.0 MANAGEMENT TEAM Chief Executive Officer (CEO) MOHD ZULHIMI BIN ZAILANI 860605-56-6905 Administration Executive MUHAMMAD REDHUWAN BIN ZAINI 870120-10-5667 Operation Executive ABDUL MUID BIN MOHD SALEH 870103-03-5185 Finance Executive MOHAMAD ZULFADLI BIN MOHD ALI 870729-10-5333 Marketing Executive MOHD IZZUDDIN BIN MOHD YUNAN 860410-56-6163 5.1 Position Description Position Description 1 Chief Executive Officer (CEO) Provide leadership to ensure that the mission, ethical values and core guiding principles of the Company are put into practice. Lead the executive management team to be effective developers of solutions to business challenges thereby establishing credibility throughout the organization and with the Board. Responsible for driving the Company to achieve and surpass sales, profitability, cash flow, business goals and objectives. Motivate and lead a high-performance management team; attract recruit members of the executive team not currently in place and retain the executive leadership team; provide mentoring as a cornerstone to the management career development program. Represent the Company and its values with customers, vendors, shareholders, government and regulatory bodies, other stakeholders and the public generally. Support the recruitment, selection, individual development and monitoring of the executive management team and other senior management personnel to ensure the Company maintains a strong succession plan. Spearhead the development, communication and implementation of effective growth strategies and processes. Collaborate with the executive management team to develop and implement plans for the operational infrastructure of systems, processes and personnel designed to accommodate the growth objectives of the Company. 2 Administration Executive Provide secretarial / administrative support to the Company Senior Management Reporting to Operations Manager on the day to day operations related issues. Preparing operations reports and analyzing the effectiveness and efficiency of the overall operations functions Responsible for requisition and maintenance of office equipment including furniture and fixture, telephone system, keys Responsible for printing of office stationeries, including envelopes, letterhead, name card Coordinate documents for approval Communicate with internal and external parties on matters related to administration / office management activities Liaise with the building management on building management matters e.g. car park, maintenance, safety etc. Renewal of License, Insurance, Contract, Advertisement 3 Finance Executive Provides leadership for the entire sales and sales support organization in the sales, support and implementation of Company products and services. Develop and manage account plans/profiles Create and develop customer solutions and sales proposals. Lead in the negotiation of long-term contracts. Attain and exceed forecast sales objectives for Company products and services. Identify, understand and analyze product sales applications, new product opportunities and innovative new sales ideas. Develop sales forecasts and manage them on a bi-monthly basis and submit to management. 4 Marketing Executive Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget. Work with the in-house designer to produce materials of visual impact and within brand guidelines. Work with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies. Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts. Write copy for each product, reflecting key messages, features and benefits. Involve key stakeholders for product at each stage of campaign, and report results once completed. Preparation delivery of marketing plan within key objective. Events planning, organization and execution. Copy writing of articles, marketing materials etc. Liaison with media and publishers as required Ensuring that all marketing materials do no deviate from the established Brand image of the business. Market research and competitor analysis. Maintains up to date with professional sector news. Supporting the development of the website. Focus on both business growth and client retention. Use email, ad words and other electronic marketing techniques to inform customers of new products and generate sales. 5 Operation Executive Responsible for smooth execution of training programmers and events Responsible for providing administrative support Accountable and responsible for the entire events and programmers from initiation to closing Willing to work flexible hours whenever necessary including weekends. 6.0 FINANCIAL PLAN The administration, marketing and operational is important in a business plan. However without any proper financial planning the implementation of a business is net worth it. From the data and information that included in the financial plan, it will help the company to evaluate their ability in managing their financial in order to run the business. Financial plan is the plan that shows the short term financial requirement in order to start a new business. It also shows how the requirement can finance the business using internal and external source. Beside that it can prove the reliable information about changes ion net resource resulting from profit directed activities. Financial planning is the last thing to prepare in this project to complete the business plan. It consists of total expenditure and budget to establish a good business. All the expenditure is such as administration, marketing, and operation budget. Actually, the basic objective of financial plan is to provide financial information which is important in determining some economic decision. Financial information is not information which is needed to be considered in making decision, but it is more important than that. We can say that, every decision make will base on financial information. 6.1 Purpose of financial plan To analyze the project and financial plan To ensure the initial capital are adequate, ability and sufficient To identify the purpose and relevant source of fund To determine the amount of loan re-payment and depreciation of fund fixed asset To appraise availability before actual investment is committed To evaluate how far or potential return on investment To make a party such as a financial institution to be confidence with the financial of the company in order to make a business loan 6.2 Strategies of financial plan Makes sure that company have sufficient amount of cash in order to take trade discount, to maintain credit rating and to meet unexpected cash needs Give advice and opinion to other department such as administration, marketing and operation in order to reach the business purpose Make sure the increase in business profit at the good stage and better performing Make sure that cash was used efficient and effectively without wastage in expenses Try to seek business opportunity in order to increase the financial strength or wealth of economy SALES AND PURCHASE PROJECTION PROJECT IMPLEMENTATION COST SCHEDULE ADMINISTRATIVE, MARKETING, AND OPERATION BUDGET Activities Start Deadlines Business registration 15 Oct 2010 2 Nov 2010 Trade mark registraton 20 Oct 2010 5 Nov 2010 Labours intake 15 December 2009 25 Feb 2010 Start production 1 Nov 2010 28 Nov 2010 Product promotion 15 Dec 2010 2 March 2011 Trial product 15 Dec 2010 1 Jan 2011 First sale 2 Feb 2011 31 August 20117.0 PROJECT MILESTONES Here are the project milestones for our company. 7.0 CONCLUSION It can be conclude that Ultrasonic Distance Measure has great potential to penetrate into the market due to low prize and high efficient usage. This was confidently proven by our experts through researches, surveys and development for more than two years. I believe this product will be successfully achieves our target sales. As a management team of Ikatan Sdn Bhd, we need to fulfill our customer needed. So, the good relationship between supplier and customer are very important. We are promise to give 100% commitment to our company. 9.0 APPENDICES Figure 9.1 Picture of Ultrasonic Distance Measure Figure 9.2 Technology used of our product Figure 9.3 Maps of our company located

The Impact Of Televison On Behavior :: essays research papers

The Impact Of Televison On Behavior (Violence in television programs and movies and its impact on children and families is not a new topic. Almost 30 years ago the U.S. Surgeon General warned Americans about the negative effect of television have on the emotions and behaviours of children.) I just want to continue viewing our standpoints regarding the negative effect it has on society Talkshows "Husband Sees Prostitute," "Mistress Meets Wife," "Girl Sleeps with Over 100 Men," "My Girlfriend is a Guy," "Teenage Prostitution," "Maid-of-Honor Slept with Girl One Week Before Wedding," Commonly Jerry Springer topics! Why are people fascinated with such topics? What says it of our society? The biggest problem is that the behaviours are depicted are common, sensible, and, perhaps, even worth copying. Approximately six percent of daytime talk show viewers are under 11. Shows like Springer's according to a New York Times journalist cause violence in society and argued that the source of the problem lies in the insatiable lust of the audience for more and more gory violence. The only way to stop violence on television---either on the news or on Springer-type shows--is to cut the demand for it, thereby removing the profit. Television news, due primarily to its obsession with crime and violence, definitely has a negative impact upon our society. TV news broadcasts use dramatic, usually violent stories and images to capture and maintain an audience, under the pretence of keeping it informed. This overabundance of crime and violence on TV news inflate the public's fears for personal safety. People, for the most part, believe that TV news is an accurate reflection of reality. They become frightened of the cities they live in, and fear that criminals will harm them or their loved ones. Graphic coverage of wars, bombings, murders and natural disasters can quite possibly lead to nightmares or even depression. Research tells us the following about children and television: †¢ School-age children watch an average of 28 hours of television per week. †¢ Children are influenced by advertisements. They want what they see. †¢ Over 50 percent of children have a TV in their bedroom. †¢ Children who watch a lot of TV are more overweight than other children. †¢ Children under 2 years old: no TV (or other media, such as computers or videos) †¢ Children over 2 years old: maximum of 1 to 2 hours of TV (and other media) per day According to experts, children who watch too much TV tend to be less interested in physical activity, often develop verbal skills more slowly and tend to be less confident in social situations.

Essay --

From 1820-1920 approximately 34 million persons immigrated to America and about three-fourthsof them stayed. They came for many different reasons, to escape violence, to find new hope, or to chase the "America Dream." This caused many things to develop and change throughout America. This mass immigration was possible because of the "endless" western territory but now in 2011 the "endless" territory has run out. Government should work to limit immigration to an extent. Although immigrants strengthen American society by creating different cultures and increasing the work force but it must be limited because America cannot afford to be a nation of mostly immigrants. If left unchecked there would be overcrowding, an insufficient amount of jobs, and many racial conflicts but if stopped completely there would be a loss in culture, there would be an increase in illegal immigration, and it wouldn't be moral. There needs to be a balance in between the two with some guidelines. If we left immigration unchecked we would be overcrowding because there would be so many people trying to get jobs in... Essay -- From 1820-1920 approximately 34 million persons immigrated to America and about three-fourthsof them stayed. They came for many different reasons, to escape violence, to find new hope, or to chase the "America Dream." This caused many things to develop and change throughout America. This mass immigration was possible because of the "endless" western territory but now in 2011 the "endless" territory has run out. Government should work to limit immigration to an extent. Although immigrants strengthen American society by creating different cultures and increasing the work force but it must be limited because America cannot afford to be a nation of mostly immigrants. If left unchecked there would be overcrowding, an insufficient amount of jobs, and many racial conflicts but if stopped completely there would be a loss in culture, there would be an increase in illegal immigration, and it wouldn't be moral. There needs to be a balance in between the two with some guidelines. If we left immigration unchecked we would be overcrowding because there would be so many people trying to get jobs in...

Mental Health Counseling: Integrating Consultation

Abstract With the meshing of consultation and advocacy, mental health counselors can both assist in dealing with the issues that their clients face personally, but also help to make better the world around them. In order to respond to the thesis questions presented in this paper, we must first define consultation and social justice advocacy within the counseling context. Typically, consultation means a general meeting or conference between parties.In the counseling context however, we can say that it â€Å"usually involves three parties: a consultant, a consultee, and a client system. The consultant delivers direct service to the consultee, who delivers direct service to a client system† (Doherty, 1990). Consultation for professional counselors typically involves acting on behalf of an identified client (or student) through interaction with another professional consultee or other stakeholder in the client’s welfare (Brown, Pryzwansky, & Schulte, 2010; Kampwirth, 2006; K urpius & Fuqua, 1993).The consultee may also be conceptualized as a system or organization that serves an identified client or student population (Brown et al. , 2010; Moe & Perera-Diltz, 2009). With these definitions, a counseling consultant relationship could be thought of as a chain of assistance in dealing with client issues. Advocacy, typically in regards to social justice, is a way in which a change is brought into society. In a historical context, the mental health reforms that Clifford Beers brought about in the late 1800s were an impactful form of social advocacy.Beers launched one of the earliest client-advocate health reform movements in the United States. A former patient who was institutionalized for three years, Beers led national and international efforts to improve institutional care, challenge the stigma of mental illness, and promote mental health. His efforts resulted in a major shift in attitudes toward mental illness, as well as the introduction of guidance coun selors in US schools and the inclusion of evidence of a defendant's psychological state in law courts (Parry, 2010).Consultation and social justice advocacy may not be exactly similar, but they can be used as cohesive tools that counselors use in order to help their clients. Though scholars continue to identify concerns regarding how the specific nature and scope of social justice advocacy for counselors will be defined (Nelson-Jones, 2002; Roysircar, 2009; Weinrach & Thomas, 2004), in 2003 the American Counseling Association (ACA) endorsed the creation and publication of the Advocacy Competencies (Lewis et al. , 2003) for professional counselors.Along with the publication of this special issue, scholarship has focused on making the case for social justice (Prilletensky & Prilletensky, 2003; Vera & Speight, 2003), and on synthesizing the social justice counseling paradigm with other key counseling perspectives such as multicultural theory (Constantine et al. , 2007; Crethar et al. , 2008) and school counseling (Bemak & Chung, 2008; Dahir & Stone, 2009). The idea of meshing consultation with social advocacy is prudent because we as counselors should work not only to better the lives of our clients but of the world around them.There seems to be an obvious association with mental health and the groups to which social justice advocacy is most needed. Negative experiences of historically marginalized groups can lead to psychological dysfunction and an overall decline in mental health (Chang, Hays, & Milliken, 2009). The American Counseling Association’s Code of Ethics states that counselors should â€Å"recognize historical and social prejudices in the misdiagnosis and pathologizing of certain individuals and groups and the role of mental health professionals in perpetuating these prejudices through diagnosis and treatment. The need for counselors to integrate social justice advocacy with consultation stems from the fact that much of the clientele that is s eeking out mental health services have suffered in some form or another from social injustice(s). It is imperative in cases like this that a balance is made between providing both consultation and advocacy to our clients. In working with populations that have experienced social injustices such as poverty, racial intimidations, abuse, etc. t is the responsibility of the counselor to be the voice for those who cannot speak up for themselves. Practices such as collaborating with multiple stakeholder groups and identifying institutional polices that may promote marginalization of vulnerable community members are used by both consultants (Brown, 1993; Kampwirth, 2006) and advocates (Vera & Speight, 2003). While it is important to understand the social injustices that many clients face, it is also critical to know exactly why these injustices occur.It is also important that counselors attempt to change the structures that are responsible for the oppression of mental health clients. This s ocial justice movement is sometimes referred to as professional counseling’s fifth force (Ratts, D’Andrea, & Arredondo, 2004)—in other words advocacy counseling. Counseling is indeed an effective and powerful tool in helping the less fortunate with their problems. However, counseling by itself is cannot be used to advance clients’ wellbeing. There must be an interlocking of counseling, consultation and social advocacy.That is, the oppressed clientele would greatly benefit from outside consultants that have the capability of promoting change within the corrosive environments in which they live. Authors Ratts and Hutchins (2009) have also highlighted how counselors-as advocates often adopt the role of consultant to promote empowerment of clients and students (Moe, Perera-Diltz, Sepulveda, 2010). Advocacy can play an important role in many aspects of alleviating the plight of the oppressed population of mental health clients.For example, advocacy can assist in supporting equitable access to needed medical services. It can also help to reduce the discrimination experienced by consumers within the health care system by facilitating communication with health care providers and by addressing any prejudicial beliefs health care providers may hold. Finally, advocates can assist consumers in addressing any discrimination that they may experience within the health care system (Stylianos & Kehyayan, 2012).If not for the advocacy of interest groups, doctors, nurses, patients, politicians, etc. the recent healthcare system changes may never have been signed into law which would have left millions still without access to affordable healthcare coverage or being denied access for discriminatory reasons. If a client does not have health insurance or the means to pay for services, a consultant could be utilized as a third party source in order to help the client have access to mental health services.Consultants in this situation could range from a soc ial worker, a career counselor or welfare office. The importance of children’s mental health in early development has long been documented, and many advocates have made impassioned pleas for additional resources for both children and their parents during the early years. A hypothetical program in which a mental health counselor could serve both as a consultant and an advocate would be to have counselors readily available to under privileged pre-school children in an outside child-care setting.The counselors could serve as a means of providing intervention of serious future problems that these children may have as they mature. These counselors can also help teachers and parents deal with issues of challenging behavior or even learning disabilities. The function of a mental health counselor that is serving as a consultant in this type of surrounding would be very different than they typical one-to-one therapy that usually occurs between counselor and client.The role of a consul tant in this sort of program would be to work as a team with a child-care center staff to recognize and deal with difficult behaviors and/or learning behaviors successfully. They would also serve as coach or mentor to families dealing with challenging issues at home and could help them access quality behavioral health services outside of the pre-school setting. In regards to social advocacy in this hypothetical program, emphasis can be made on the lack of healthcare afforded to children. According to a report from the U.S. Surgeon General, current estimates of children that are not being provided health care services are vast: â€Å"one in five children is estimated to have a mental health problem that impairs functioning, while less than half of all children and one third of adults with a diagnosable mental disorder receive any kind of services†. Inadequate finances from families of mentally ill children can be a main reason that children go without quality mental health ser vices. Another cause can be attributed to the stigma surrounding mental illness.This can ring exceptionally true among low-income families and minorities. To erase this type of stigma, it may be helpful for a mental health consultant in this type of program to ease into the role of therapist as one-to-one counseling may be too overwhelming for those who come into the process with a set of preconceived beliefs. They could offer classes on how to deal with a child’s difficult behavior or problem specific support groups such as a group for single parents learning to deal with their child’s emotions.The job of a mental health counselor is rewarding in that it offers scores of opportunities to impact the lives of others, not just through one-to-one counseling but also through being the voice of the less fortunate through consultation and advocacy. A dedicated counselor should not only provide a sympathetic ear for a client to speak to, but should also take advantage of thei r power to promote real change for those who really need it.By incorporating both consultation and advocacy into a counselor’s course of action into the treatment plans of their clients, both counselor and client will build an even stronger rapport than thought possible. References Bemak, F. , & Chi-Yi Chung, R. (2008). New professional roles and advocacy strategies for school counselors: A multicultural/social justice perspective to move beyond the nice counselor syndrome. Journal of Counseling & Development, 86, 372-381. Brown, D. , Pryzwansky, W. , & Schulte, A. (2010).Psychological consultation and collaboration: Introduction to theory and practice (7th ed. ). Boston, MA: Pearson. Chang, C. Y. , Hays, D. G. , & Milliken, T. F. (2009). Addressing social justice issues in supervision: A call for client and professional advocacy. 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